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Picture this: you’re looking for a new pasta recipe to try, so you type “best pasta recipes” into your favourite search engine. Almost magically, countless links to mouth-watering pasta recipes instantly appear on your screen. But have you ever stopped to wonder how these search results come about? Well, this…
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Understanding the Basics of Noindex Tag Imagine you have a virtual door, and you could decide who gets to walk through it and who doesn’t. The noindex tag works like a bouncer for your website, controlling access to certain pages. It’s an instruction given to search engines to exclude a…
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Glad you’re here! We’re going to explore the fascinating world of guest blogging. But don’t worry, we’re not going in blind; we’re going in with eyes wide open, ready to soak up all the knowledge we can. So, what is guest blogging? Guest blogging, also known as ‘guest posting’, is…
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Ever wondered why some websites top the Google search results while others linger somewhere in the depths of the result pages? Well, it all boils down to something called search visibility. In the ever-growing world of digital marketing, search visibility plays a pivotal role in making your website stand out…
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Imagine that you’re in the market for a new house. You could use a general search engine like Google and get millions of results, most of which are not relevant to your needs. Wouldn’t it be easier to have a dedicated search engine that only deals with real estate? That’s…
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Imagine you’re at a bookstore, holding a book with an intriguing cover. You flip it over to read the blurb at the back to get a sense of what the story is about. That little blurb, in a nutshell, is similar to a meta description in the world of SEO.…
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Imagine you’re at a party and you strike up a conversation with a new acquaintance. Instead of a pleasant back-and-forth, this person keeps repeating the same phrase over and over. Would you enjoy this conversation? Probably not. The same principle applies to search engines and a concept known as keyword…
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Imagine you’re a restaurant owner and you’ve just received a new rating from the health inspector. It’s less than stellar and it’s affecting the number of customers coming to dine. You’re now faced with the task of improving your rating to draw back your customers. In the virtual world of…
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Ever googled ‘Pizza near me’ or ‘Best smartphone 2022’? Congratulations, you’ve just used a short tailed keyword! These short, often broad terms are integral to how we interact with search engines on a daily basis. They’re also a major player in the world of Search Engine Optimization (SEO) and can…
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If you’re looking to enhance your digital marketing efforts, you’ve probably come across the term sponsored tags. But what exactly are they, and how can they contribute to your business’s online success? Let’s uncover the concept of sponsored tags together. What are Sponsored Tags? Sponsored tags, often seen on social…